Behind the Scenes: Lists That Keep Comms Running
This section will soon showcase three practical tools commonly used in communications work: a media contacts list, a journalist database, and a political database. These resources are designed to streamline team workflows by making it easier to identify and reach the right people in the media / political landscape.
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The newsrooms contact list supports efficient press outreach
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The journalist database allows teams to tailor pitches by understanding individual reporters’ beats and interests
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The political database serves as a foundation for briefing documents or stakeholder profiling (by helping teams track key figures’ areas of focus, recent media appearances, career developments, and how these align with a particular issue or client).
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Together, these tools reflect a practical, informed approach to media and public affairs engagement. I like tools like Trello and Notion because they truly transform simple data into truly sleek and interactive resources.
Click on the cards to see the featured information (phone, email, bios, etc...), or access the databases directly here:
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